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Everton, their transfer record and why it could stay intact as long as Brands is at the helm

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The signing of Gylfi Sigurdsson, after a drawn-out summer of negotiations with Swansea City, saw the club not only surpass their club record spend on a single player but smash it.

It was two years ago, tomorrow, when Everton pushed themselves into a new financial bracket.

That, he said, didn't represent value for Everton's money.

Certainly as long as Marcel Brands is at the helm.

His Goodison track record suggests Brands could have bought two players for that price.

You might have to pay big fees but you've got to keep the wages down and that is the challenge," the majority shareholder said.

Consider the transfer fees he has sanctioned, in descending order: £35m, £28m, £27.5m, £25.4m, £25m, £22m, £18m and £8.5m - every other player signed has either been on a free or loaned.
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