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Farhad Moshiri is set on revolutionising Everton and will deserve the admiration of all Blues

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He meant every word of it - “we will complete it” - and it's why Farhad Moshiri deserves the utmost respect of all Evertonians.

In an address at the General Meeting this week he told Marco Silva the team's league position wasn't good enough, that he'd spent a fortune turning Everton into merely a “competitive outfit” and explained that to replace Romelu Lukaku the club would have pay £120m in transfer fees and give the player £280,000 a week.

Everton needed the proven track record of people in the football business.



Moshiri would say the club had learnt from mistakes, been the victims of bad luck but had also shown poor judgement in the transfer market as he mapped out a new approach for shareholders in the room.

When all is said and done, Moshiri may never be worshipped by Blues fans, it's not what he's in it for, but where there was once a healthy dose of scepticism over his ability to lead the club after a string of sackings, the overseeing of false dawns and random appearances on satellite television or national radio, it is impossible not to be impressed by his unwavering commitment to the cause.

As chairman Bill Kenwright repeated, Moshiri never says no to any request.

And so as he approaches the third anniversary of his arrival at Goodison, and on the back of a summer of sweeping change at all levels, Moshiri looks, sounds and feels more in control, more focused and more determined than ever before.
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