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Hummel kits 'go down a storm' as Everton told what to expect

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While Everton have been away from the pitch, news away from the game has taken centre stage.

Most recently, the topic that has dominated conversation for a lot of supporters is hummel after they agreed a club record three-year deal to replace Umbro as the Blues' kit manufacturer.

You might be familiar with the sportswear brand, but you won't have seen them in the Premier League for a while.

In fact, it's 13 years since hummel last designed a kit for a top division side in England - as they produced Aston Villa's strip for the 2006/07 campaign.

However, they have been prevalent in English football still, and one particular partnership could serve as a very interesting blueprint for what's to come at Goodison Park.

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Middlesbrough announced hummel as their latest kit manufacturer ahead of the 2018/19 campaign, ending a nine-season stretch they had with adidas. The fans on Teesside have taken to each of their last two strips with delight, and there are specific reasons behind that.

To find out just how hummel won the affection of supporters so quickly, we spoke to Teesside Live's Middlesbrough editor Philip Tallentire.

Could Everton see a similar story across coming months and years?

Having had a long-term contract with a company such as adidas, what was the feeling like around the club when hummel was confirmed as the latest manufacturer?

The news that hummel would be manufacturing Middlesbrough’s kits was well received by fans. Not because Adidas had done a bad job - they hadn’t - but because of hummel’s links with Boro dating back to a pivotal moment in the club’s history.

Boro wore what’s now regarded as an iconic hummel kit the season they were relegated to the third tier and were subsequently liquidated in 1986.

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Steve Gibson’s consortium rescued the club and, wearing that same strip, Middlesbrough’s young, exciting team managed by Bruce Rioch won promotion back to the old Division Two at the first time of asking in 1987.

Players from that team - Tony ‘Mogga’ Mowbray, Stuart Ripley, Bernie Slaven, Gary Pallister - are still regarded as club legends.

hummel have now made two kits for the club, how well have they been received?

The two home kits hummel have produced for Boro have gone down a storm and have sold like the proverbial hot cakes.

Wisely, the firm tapped into their historical links with the club and produced what could fairly be described as retro-inspired shirts.

The first featured Boro’s iconic ‘white band’ and the hummel chevrons, just like the 1985-87 shirt.

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And the current home strip is based on the club’s fondly-remembered 1987-89 kit. That one wasn’t manufactured by hummel back in the day but was worn by the team that achieved a second successive promotion under Rioch and a season in the top flight.

The away kits have also proved popular. Last season Boro wore a smart looking dark blue strip while this time around hummel came up with a white shirt featuring a red and blue hoop with blue shorts.

How has hummel's engagement with supporters been over their time with the club?

The firm have played a couple of blinders since they started working with Middlesbrough.

The first was to produce the aforementioned kits based on ‘classic’ designs - including some pretty snazzy leisure wear.

The second was to print the lyrics of a song called Infant Hercules on the inside of the collar of the first home shirt they produced.

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Infant Hercules is a ballad about Middlesbrough written by Joe Hammill, the lead singer and songwriter with Teesside band Cattle & Cane.

The members are all huge Boro fans and the song is a love letter to the region.

Infant Hercules, by the way, is how Prime Minister William Gladstone described Middlesbrough on a visit to the rapidly growing industrial powerhouse in 1862.

History and a unique identity are important to Everton fans. From Boro's experience, do you think hummel can provide that?

It’s clear that hummel recognises the importance of historical precedence based on the work they’ve done so far with Boro.

Hummel’s home Boro kits so far have definitely tapped into fans’ memories of happy - or pivotal - moments for the club, blending old designs into modern strips.

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Whether they’ll adopt a similar approach with Everton remains to be seen, but, judging by the kits they’ve produced for clubs like Rangers and Middlesbrough, it seems likely that they will.

No doubt a club of the stature of Everton will be seen as a blue-ribboned client by hummel and they’ll be aiming to win over the Goodison faithful with a tasteful design tapping into the club's impressive history.




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