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Usmanov’s nephew and the challenge he faces in new Everton role

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But the challenge for the nephew of Alisher Usmanov is significant as the club set the task of tackling the established sides in the Women's Super League.

Sarvar Ismailov will have an office at Finch Farm from where he will be asked to spearhead a transformation in the fortunes of Everton Women.

Man City, for example, have now combined their social media activity for men's and women's football and the Blues have already committed to dedicating more resources to increasing the profile of Everton Women, saying: “Everton Women will benefit from access to enhanced commercial opportunities, as well as increased marketing and promotion, media & digital coverage and a better connection to the Club’s community programmes - through Everton in the Community.” The Football Association will look to sell the rights to the WSL for the first time ahead of the 2021-22 campaign, with the current deal with BT Sport and BBC Sport only requiring broadcasters to cover production costs.

The arrival of Usmanov's nephew, who was the club's Global Partnerships Consultant, will alleviate some of the pressure from Little whose role has included a wide-range of responsibilities and allow him to focus more on football operations and club secretary duties.

Everton Women are likely to have a more prominent position on the club's official website in the future, too.

His appointment formed part of a wider revamp of the Women's team at Everton and Ismailov will report into, in the first instance, Sasha Ryazantsev who has added the role of managing director of the team, to his position on the board and as chief commercial and finance officer.

Ismailov, who is also likely to spend some of his time in London, will be in close contact with manager Willie Kirk and general manager Aaron Little in his new role as sporting and commercial director.
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